This workshop helps participants to identify with a buyer’s preferred communication style and connect with their buying motivation; importantly it helps participants establish the right behavioural approach to engage with the customer.
Using drama based techniques, participants build an appreciation of how to flex their behaviour to suit individual communication styles. They develop intelligent questioning strategies and listening skills and have the opportunity to practise how to maximise each new opportunity.
This workshop was initially developed to support sales teams within the Financial Services sector, where a great deal of empathy and understanding of the customer’s current situation and goals must be incorporated, to develop the right sales outcome and maintain stringent industry standards. It will however benefit any individual or sales team looking to capitalise on leads and generate new custom.
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